Privacy Policy
Last Updated: May 2025
The protection of your personal data is particularly important to us. We process your data exclusively based on legal regulations (GDPR).
Controller within the meaning of GDPR
Schmidt Embedded Systems GmbH Auf der Grube 9 35041 Marburg Germany Email: info@schmidt-embedded-systems.de Phone: +49 176 39270895
Data Protection Officer
Carsten Schmidt Schmidt Embedded Systems GmbH Auf der Grube 9 35041 Marburg Germany For questions about data protection, you can contact our Data Protection Officer directly.
Data Collection and Processing
We collect and process various personal data only to the extent necessary and exclusively for the stated purposes.
When Visiting the Website
When you access our website, your browser automatically sends information to our server. This information is temporarily stored in a log file: • IP address • Date and time of access • Name and URL of the retrieved file • Website from which access is made (referrer URL) • Browser used and, if applicable, operating system • Name of your access provider
This data is processed for the following purposes: • Ensuring smooth connection establishment • Ensuring comfortable use of our website • Evaluation of system security and stability • Other administrative purposes
The legal basis for data processing is Art. 6(1)(f) GDPR. Our legitimate interest follows from the purposes listed above.
Contact Form
When you use our contact form, the data you provide (name, email address, message) will be processed for the purpose of processing your request and in case of follow-up questions. We use the service form.taxi (provider: Form.taxi UG, Germany) to operate our contact form. The data submitted via the form is processed on servers in Germany and forwarded to us. There is no transfer to additional third parties. The data is used exclusively for the purpose of responding to your inquiry. A data processing agreement pursuant to Art. 28 GDPR has been concluded. In addition, Form.taxi processes technical data such as your IP address, browser type, domain, date and time of access to provide the functionality of the form. The retention period of the data is determined by form.taxi. For more information, please refer to the privacy policy of Form.taxi: https://form.taxi/en/privacy
Data processing is based on your consent (Art. 6(1)(a) GDPR).
Local Data Storage
Our website uses local storage for cookie consent (localStorage, 6 months) and sidebar settings (cookies, 7 days). This data is stored exclusively on your device and is not transmitted to our servers. You can delete this data at any time through your browser settings.
Data processing is based on our legitimate interest (Art. 6(1)(f) GDPR) for the functionality of the website.
External Services
YouTube API and Embedded Videos
Our website uses the YouTube API to retrieve information about videos from our YouTube channel. The operator is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Additionally, we embed YouTube videos using the enhanced privacy mode. We use the youtube-nocookie.com domain, which provides a more privacy-friendly embedding. YouTube only sets cookies when you play the video. When playing, data may be transmitted to YouTube. For more information, please see Google's privacy policy: https://policies.google.com/privacy
Social Media Links
Our website contains links to LinkedIn. The operators of the pages have no influence on the collection and further processing of data by social networks. You can find information about this in LinkedIn's privacy policy.
Google Tag Manager
We use Google Tag Manager (GTM) to manage website tags. GTM is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. GTM enables us to centrally manage various tracking tools such as Google Ads conversion tracking. GTM sets cookies and may transfer data to Google servers in the USA. Data processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke your consent at any time through our cookie settings.
The processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke your consent at any time by adjusting your cookie settings.
Google Ads
We use Google Ads for conversion tracking through Google Tag Manager. Google Ads is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. When you click on an ad placed by Google, a conversion tracking cookie is set. These cookies expire after 30 days and are not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot be tracked across the websites of Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can prevent the installation of cookies by setting your browser software accordingly (deactivation option). You will then not be included in the conversion tracking statistics.
The processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke your consent at any time by adjusting your cookie settings.
LinkedIn Insight Tag
We use the LinkedIn Insight Tag through Google Tag Manager to enable conversion tracking and retargeting. The LinkedIn Insight Tag is a JavaScript code embedded on our website through GTM. It allows LinkedIn to track visitors to our website and show them relevant ads on LinkedIn. The tag collects data such as IP address, browser type, referrer URL, timestamp, and page views. This data is transmitted to LinkedIn and processed there. LinkedIn may link this information to your LinkedIn account if you are logged into LinkedIn. We receive anonymized reports from LinkedIn about the effectiveness of our advertising campaigns. For more information about data processing by LinkedIn, please refer to LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy
The processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke your consent at any time by adjusting your cookie settings.
Conversion Linker
We use the Google Ads Conversion Linker through Google Tag Manager to enable conversion tracking across different domains. The Conversion Linker is a cookie that is automatically set by Google Ads when a user clicks on a Google Ads ad. It allows Google Ads to track conversions even when the user switches between different domains before performing a conversion action. The cookie contains a unique ID that allows Google to identify the user across different websites. The data is transmitted to Google servers and processed there. We receive anonymized reports about the effectiveness of our advertising campaigns.
The processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke your consent at any time by adjusting your cookie settings.
Data Security
We use SSL (Secure Socket Layer) encryption with the highest encryption level supported by your browser. Whether a specific page of our website is encrypted can be seen from the closed lock icon in your browser's address bar. We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, loss, destruction, or unauthorized access. Our security measures are continuously improved in line with technological developments.
Data Retention
We store your personal data only for as long as is necessary for the stated purposes or as required by legal retention periods:
- Cookie consent (localStorage): 6 months
- Sidebar settings (cookies): 7 days
- Contact form data: Processed via form.taxi (see form.taxi privacy policy)
- Google Ads conversion cookies (third-party): 30 days
- LinkedIn Insight Tag data (third-party): 90 days
- Conversion Linker cookies (third-party): 30 days
Your Rights
Regarding your personal data stored with us, you have the following rights:
- Right to information (Art. 15 GDPR)
- Right to rectification (Art. 16 GDPR)
- Right to erasure (Art. 17 GDPR)
- Right to restriction of processing (Art. 18 GDPR)
- Right to data portability (Art. 20 GDPR)
- Right to withdraw consent (Art. 7(3) GDPR)
- Right to lodge a complaint with a supervisory authority (Art. 77 GDPR)